New Product Development is the Key to Apple's Marketing Success Coursework - 1

New Product Development is the Key to Apple's Marketing Success - Coursework Example One of the most innovative products of Apple was iPhone which was considered as one of the best-selling products. The business operations of Apple are expanded in almost all geographical nations (Apple Inc, 2012). Apple’s Strategies Apple seeks to apply its idea of being a digital heart in the field of electronic products because customers demand stylish and cohesive digital devices. Apple always attempts to distinguish itself from other brands so that it can put premium rates on their products. The business strategy for Apple is to find the accurate equilibrium between customer satisfactions and cost because this blend is vital for raising the product price for customers and thereby increasing profitability. In the consumer electronics market, Apple is known for premium price products because it invests huge amount of funds on new product development and innovation activities. The product differentiation is a major competitive strength for Apple as it can successfully increas e the perceived value of its products and help to generate more revenue in spite of premium cost (Iiiev & et. al, 2004). Quality products and innovation through wide practise of research and development (R&D) is the other key reason behind the success of Apple in the market. The main objective of Apple is to expand its customer base (Iiiev & et. al, 2004). Product Portfolio of Apple Traditionally, Apple manufactured and developed software applications and computer products; however, after the introduction of iPod as one of the preferable MP3 players for people, several new product lines have been included in product portfolio of Apple. The old and new product portfolios of Apple are described in following table: Product Portfolio Product Lines Software and Computer iOS, Mac Operating System, Professional and Business Application Programmes, Personal Computer Hardware Products Desktop Computer, Laptop Computer, iMac, Mac Pro, Mac Mini, iBook iPhone Mobile Phones, iPods, Digital Devic es, iPads iTunes Music, Applications, Bookstore iCloud Cloud Services Application Software iLife, iWork Display and other Fringe Products Printers, Storage Devices, Digital Cameras, Apple TV Source: (EDGAR Online, 2011). People Apple has a bureaucratic organisational structure where CEO is in the top position of hierarchy. The CEO and Vice Presidents gather reports about company’s business operations from both line and staff managers. Apple is highly dependent on manufacturing representatives on whom it has no direct influence. The positions of Apple in the organisational hierarchy are described below: Source: (Apple Inc., 2012). New Product Development New product development is all about introducing new product in any industry. It is a process for developing a product in order to certify progress or survival in the market. The aim of new product development is to strengthen or transform the strategic direction. An effective new product can help an organisation to add a new product line under the product portfolio (Takeuchi & Nonaka, 1986). Reasons for Launching New Product in the Market Developing new product signifies relocating or

Are female suicide bombers rational actors Research Paper

Are female suicide bombers rational actors - Research Paper Example The major advantage of suicide bombing attack is the accuracy and precision in conducting secret missions. Under normal circumstances, nobody would like to sacrifice their lives for any kind of missions; however the influence of fundamentalism and patriotism is getting increased day by day and because of that many people come forward to sacrifice their lives for safeguarding their traditions, culture and beliefs. Even though all types of suicide bomber attacks are difficult to resist, female suicide bombing attacks seem to be the most difficult type of attacks as far as preventive measures are concerned. Genetically and historically, it was believed that males were more aggressive in nature whereas females were more of peace loving nature. However, the above belief or theory seems to be less popular now because of the readiness of current females in taking part in risky missions and activities. As per some of the recent reports available from states like Iraq, Palestine, Sri Lanka etc, the number of female suicide bombers is increasing day by day. â€Å"While arguing about why women fight, many believe that these women are yet other victims in the hands of ruthless men while others emphasize the seriousness of a particular conflict in which even women are driven towards taking up arms, seen as a last resort in the eyes of many†. In short, there are different viewpoints about the reasons why females are increasingly participating in suicide bombing attacks.... Some people argue that suicide bombing attacks in general and female suicide bombing attacks in particular are motivated by irrational motives. However, many others believe that strong rational motives are behind every female suicide bombing attacks. This paper argues that female suicide bombers are rational actors and they engage in terrorist activities not because of the influence of any external agents alone, but because of their own instincts and judgements. Religious extremism is cited as the major reason for increasing female suicide attacks by many of the sociologists and politicians. It is because of the fact that most of the female suicide bombers are from Muslim community. In countries like Palestine, Iraq, Afghanistan, etc Muslim female suicide bombers are causing big problems and headaches to Israelis and Americans. Jihad or sacred war against nonbelievers is accepted as a tradition by many of the Muslim militant groups. At the same time it should be noted that jihad is m ostly taking place in countries under some kind of foreign occupation. The occupation of Israelis in Palestine and Americans in Iraq and Afghanistan can be cited as the best examples for the above belief. In other words, foreign occupation seems to be one of the major reasons for increased number of suicide attacks. Since women participation in modern social and political activities are increasing day by day, it is difficult for them to stay away from helping male community in their efforts to fight against all kind of foreign occupations. Female suicide bombers are thus utilized for pressurizing foreign occupiers to withdraw their troops from their land by the militant groups- in that respect; it is not an irrational activity,

Lab Report Example | Topics and Well Written Essays - 750 words

Lab Report Example Since human beings’ absorption of caffeine is high in the morning hours , I carried out the experiment between 7 am and 9 am in the morning (Schmid-Holmes, 2001). I carried out the experiment in our home where we have controlled temperatures maintained at 37 degrees Celsius. I used six out of the ten members of our family who are on one month leave from work with an age bracket of between 30 and 50 years. Hypothesis Caffeine affects blood pressure. Materials and methods. To begin this experiment I wrote a research proposal and had it approved by my instructor. I randomly selected six of the ten members of our family with age between 30 and 50 and who have never been diagnosed with blood pressure. I organized them in two groups of three and ensured that each group has at least one member of the opposite sex. Using an electronic scale, I measured each member of the experiment mass just to be sure that their mass falls around the 68 kg mark. I used a coffee pot to prepare coffee and three cups to serve the prepared coffee, every day for two weeks. I used the other three cups to serve regular, every day for two weeks. ... Then, I prepared the amount of water with caffeine that I used for the experiment. On average, an adult weighs 68 kgs and the recommended caffeine dosage is 200 mg (Monroe, 1998). Since a cup of coffee contains approximately 200 mg of caffeine, I administered one cup of coffee every day for seven days for the first three marked persons(Nawrot, 2003). 1 hour after taking the coffee treatment, I used the sphygmomanometer to measure their blood pressure level and recorded it in the data collection sheet every day. I also measured and recorded the blood pressure of the other three persons who were on regular water. In the second week, I took off the caffeine solution from the marked persons and put them in 100 ml of regular water through day 1 to day 7. I also removed the unmarked persons from regular water and put them on the caffeine treatment. Just like in the first week, I allowed the persons to be served with water with caffeine, a 24 – hour habituation period before starting the test. As I did in the first week, 1 hour after taking the coffee treatment, I used the sphygmomanometer to measure their blood pressure level and recorded it in the data collection sheet every day. I also measured and recorded the blood pressure of the other three persons who were on regular water. Results This experiment showed that the average blood pressure of human beings on the caffeine solutions was slightly higher than the blood pressure of human beings on the regular water (Figure 1).  Ã‚   WEEK ONE MEASUREMENTS WEEK TWO MEASUREMENTS Trial in days Mean Arterial Pressure Trial in days Mean Arterial Pressure 1 2 3 4 5 6 1 2 3 4 5 6 2 97 96 98 93 93 93 2 93 93 93 98 97 97 3 97 97 97 93 93 93 3 93 94 93 99

What are the maintrends in and effects of immigration in contemporary Essay

What are the maintrends in and effects of immigration in contemporary Europe - Essay Example On the other hand, a political migrant is one who runs away from his habitat because of conflicts from the government due to war. The person may leave his or her country for a new place to live in peace. These immigrants come from different backgrounds, which have variety of difference in terms of culture and norms. Immigration can have positive or negative impacts on both the country of origin and destination either for political, economic or even social situations. These recipient habitats are usually industrialized habitats it may be countries in Europe or the United states and even any other country, which is developed economically, politically, and security. Immigrants in these countries bring various impacts to the new habitat such as economy, culture, religious and security (Jane 1). One good thing immigration has done for host habitat is economy that involves employment in that they will be willing to do jobs that people in the host habitat will not or cannot do (Ioannis 1). They often work for longer hours and for lower income though that is controversial, sometimes exploitive against human rights but they act as beneficiary to the host habitat. This still happens up to date and even in years to come where many people have migrated and still doing so to develop their countries, and are willing to work so as earn a living in order to survive thus boosts the development and economy of the host habitat (Jane 1). In most cases when the immigrants’ are accepted in the host society and can largely contribute to the diversity of that society in terms of introduction of different cultures and people with talents which brings new ideas in the market of production of goods and offering of services thus contributing to the economic growth. After the European Union session in 2003 which allowed for its expansion, the biggest movement of labor across Europe was witnessed. During the December of 2003 period alone, over 40, 000 passengers flew between UK airpo rts and those in Poland. In duration of five years after that, it became near impossible for one to fly from 20 UK airports to any of the Polish Cities. The number of people in that year moving from Poland to the UK was over 385, 000 (Jane 1). It is worthy pointing out that the origins and choice of destinations for migrants has been found to be differential among countries. Some countries responded to this huge influx of immigrants by restricting access to their labor markets. The tendency for one migrating from countries deemed to be in â€Å"new† Europe can be said to be varying significantly. The main focus of this paper will be thoroughly examining the trends, impacts and implications of one migrating from Poland to the UK. Poland has been deemed to be the largest sender country while UK is the receiver due to its particular need for highly skilled labor. This has lead to fear among sender countries of losing their highly skilled people to other nations who offer better opportunities and salaries. The receiving countries have in turn downplayed these fears by claiming that migrant workers are important in filling low skilled labor deficiency. Looking this situation from the European Union perspective, there is plenty of important implication. First and foremost, issues of equal access to employment and the mobility of the highly skilled labor have to be addressed. The second issue if the grave matter of brain waste from the

MARKETING RESEARCH AND INFORMATION Essay Example | Topics and Well Written Essays - 6000 words - 1

MARKETING RESEARCH AND INFORMATION - Essay Example Thus the firm decided to concentrate on the main business and divested other businesses (McDonalds 2009). McDonalds mainly sells hamburgers, cheese burgers, French fries, chicken products, soft drinks, milk shakes, breakfast and desserts etc. McDonalds also focuses on children and has Happy Meal for children/ most restaurants also have play areas for them. Lately as McDonalds explores new markets, it has started to localize its products like MahaRaja etc in India (McDonalds 2008). However, we have localized 75% in India 33% in Asian countries and less than 5% in other countries which indicates that there is a lot of localization that McDonalds has to incorporate in its product ranges throughout the world (Pollard 2008). McDonalds is also facing health related issues where it is said to be causing obesity amongst the younger generation and is thus losing existing health conscious customer and non customers to the competitors’ healthier options (Pollard 2008). McDonalds, according to (David 2003) has been observing falling sales figures. Upon researching it was found that the consumers now have changing needs and are demanding products and services that cater to their tastes and preferences. According to (Forster 2002) McDonalds offers most products that are standardized with minor alterations in the product range to localize them, consumers are now switching to other brands. The competition, argues David (2003) is increasing as innovative products and services are now in the market. Thus we need to understand which products are liked in the market by the consumers and non-consumers. This is essential to know so that the existing products and services may be improved to suit the varied needs of the consumers and non-consumers across the globe. At the same time, new products and services may be developed to build the brand loyalty of existing customer and to cater to

CONTRACT LAW ASSIGNMENT 3 Essay Example | Topics and Well Written Essays - 1000 words

CONTRACT LAW ASSIGNMENT 3 - Essay Example It also depends upon the liability of the company. Here the company seems to have committed gross negligence resulting in grievous injuries on the customer and also damaged the car to the tune of 1500. Company is liable despite disclaimer notice, because disclaimer notices are mainly for the protection of the person who has placed it and will not stand in the Court of Law. The fact that company has installed car washing machines in its premises providing washing facility to customers is sufficient for the contract between users and company. If disclaimer has legal effect, they the customer will not be able to sue the company. In spite of disclaimer there is an implied contract between the Petrol Company and people who go for car wash, as it is installed in their premises with proper guidance and advertisement and this fact will go in favour of the injured person. Maintaining a definitely faulty washing machine that could break the skull of a customer will not work in favour of the petrol company. In contract, implied terms carry almost as severe legality as written contracts. This is not a very significant area of law any more. Still, conceptually speaking about specific contracts, sometimes we come across contracts where a certain term is used for a specific number of years, for example, rent contracts or employment contracts which run for a certain time, longer than some other contracts. Every term in such contract is rarely specified; but it is implied, understood and it exists. Most of the employment terms are implied because they are based on common sense, natural law and accepted in society. The other category comes under 'giving effect to intention of parties'. This type is more common and regularly used. These terms might not have been mentioned due to careless draftsmanship or inadvertently and usually Court takes it as existing. It adds the terms of implement presuming the intention of the contract parties1. These are the prima facie terms which are too obvious to be stated. Courts acknowledge that if all terms under all circumstances have to be stated, there is no end to terms of contracts and rest of the terms could be implicated if main terms are stipulated. But these terms have to be intended by both the parties2 and not by just one party3. Also there are terms which could be implied by statute and here initial intention of the parties does not matter4. New and old legislation terms could be implied to contracts to protect either one or both the parties. This need not have acceptance of any party and Court could do it independently5. Legislation could be primary or delegated and parties cannot contract out of the implied terms as they become mandatory. These are mainly consumer protection legislations; but need not be always so. New legislations, amendment to the old legislations, revoking of earlier legislations in favour of new legislations all fall into this category. For example: The sales of Good Act and its Amendments. There are certain terms which are inspired by other acts and closely touch the present act also could be added as implied terms according to the circumstances. QUESTION THREE: Contractual attempts to exclude all liability for economic loss are not always

Disinhibitory effect Essay Example for Free

Disinhibitory effect Essay Albert Bandura explains vicarious learning also known as observational learning as the function of observing and imitating behavior from other people. It involves the process of learning what other s are doing and impacting the behavior in our lives through observation. He believes that observational learning is most important during childhood whereby children look up to their parents and guardians as their role models. Bandura argues that vicarious learning allows people to learn without necessarily changing their behavior. Vicarious learning occurs in various mechanisms. These are: The modeling effect In this case a person almost copies the behavior observed in another person although with some differences. Disinhibitory effect This is different because the observer performs a particular behavior after seeing another person perform the behavior without any negative effects. The eliciting effect In this case, the observer displays behavior that is closely related to that of another person although with some differences. Inhibitory effect This is a type of observational learning whereby a person avoids performing a certain behavior after seeing another person face negative consequences from the same behavior. Vicarious learning is related to deviant behavior in children because people who commit crimes relate them to early exposure either directly or indirectly. For example, people who are exposed to pornography material at an early age, eventually become child molesters. Some research studies show that pornography is a tool that is used by child molesters to persuade children to perform the abuse. (Grusec, Hastings, 2006). Baumrind’s typology of parenting styles Parenting is an activity that includes behavior that works either individually or together to influence the outcomes of children’s behaviors. Baumrind believes that the typology of parenting style doe not include deviant parenting but it involves the issue of control. All parents differ in mechanisms through which they control their children or socialize with them, but the main role of parenthood is to control, teach or influence their children. Types of parenting styles Authoritarian parents These parents are very directive and demanding but they respond less to the needs and requests of their children. Such parents expect their children to obey each and every order without explanations. Authoritarian parents usually provide a well structured and ordered environment with rules that should be strictly adhered to. Indulgent parents These types of parents are also referred to as non directive or permissive. They are very responsive and less demanding of their children. Indulgent parents are very lenient and avoid confrontation with their children. They allow for self regulation and do not expect mature behavior from their children. Authoritative parents Unlike the authoritarian parents, the authoritative parents are demanding as well as responsive. These parents monitor their children closely while imparting standards of good conduct in them. They use disciplinary methods that are supportive but tough. Authoritative parents want their children to be firm, socially responsible, assertive as well as self regulated. Uninvolved parents These are the type of parents who lack demand and response towards their children. The authoritative parenting style is the mot effective because it involves parents who are both demanding and responsive. This type of parenting involves disciplinary methods that are both tough and supportive; hence they have a positive effect on the children. Parents who aim at imparting standards of good conduct and self regulation are more effective in their families. (Siegel, Welsh, 2004). The uninvolved parenting style is the least effective parenting style because it results to reject and neglect. These parents lack both responsiveness and demandingness and therefore do not communicate properly with their children. Children who are raised by uninvolved parents feel neglected and rejected and thus are more likely to develop delinquent behavior. Unraveling Juvenile delinquency study by Sheldon and Eleanor This study was conducted in 1940 by Sheldon Glueck and his wife. This study was aimed at examining criminal behavior and they argued that potential deviants could be identified as early as six years of age. They aimed at identifying the causes of crime and delinquency. Sheldon and Eleanor conducted investigations through interviewing family members, social workers, employers, schoolteachers and neighbors. They identified the role played by family structures and discipline in shaping the antisocial aggressive behaviors and delinquency in adolescents and adulthood. During their study the Gluecks compared delinquent and nondelinquent males from Italian, English and Irish families living in poor urban areas. Their findings were that delinquent behavior is developed as a result of early childhood experiences, family structure and discipline. (Glueck, S. Glueck E. 1951). The findings of the Gluecks are valid because delinquent behavior develops early before children reach the age of adolescence. Delinquent signs can be identified between the ages of three and six and almost before they reach the age of eleven. References Burfeind, J. W. Bartusch, D. J. (2005). Juvenile Delinquency: An Integrated Approach. Jones Bartlett Publishers. Glueck, S. Glueck E. (1951). Unraveling Juvenile Delinquency. Harvard University Press. Grusec, J. , E. Hastings, P. , D. (2006). Handbook of Socialization: Theory and Research. Guilford Press. Siegel, L. J. Welsh, B, C. (2004). Juvenile Delinquency: The Core. Thomson Wadsworth.