Internet Marketing World Wide Web as a pull Medium for Marketing rather than a Push Medium

Internet marketing involves sellers who persuade customers to purchase their goods and services through the World Wide Web. This persuasion is done by displaying media stuffing that include search engines, banner advertisements and electronic mail marketing. Customers need to be pulled rather than be pushed.Advertising We will write a custom essay sample on Internet Marketing: World Wide Web as a pull Medium for Marketing rather than a Push Medium specifically for you for only $16.05 $11/page Learn More Conventional media such as radio, magazines, and television tend to push advertisements to customers without any form of interactivity. On the other hand, the World Wide Web provides users with opportunity to select the site they would like to visit. In this sense, companies have embraced the internet as a marketing tool. Internet marketing has been adopted by many organizations due to its efficiency in delivering message to intended customers within the shortest time possible. Advancement in technology that has been witnessed in the recent past has drawn many people to the use of internet not only for communicating but also to do business. The emergence of software that help in detecting the physical location of an internet user has enabled dealers to narrow their intended customers in order to increase chances of reaching them.[1] This is because advertising at random may not convey the message to people who need specific services and items. Sellers are able to specify their intended customers depending on their sex, age, state and other categories where necessary. It is perceived that customer requirements vary depending on their gender, age and location. First and foremost males and females have different interests thus internet sellers should watch what they intend to introduce to both sexes because they may not match. Females usually refer to the internet for learning purposes whereas males use the internet to mingle with thei r pals and also for leisure purposes such as downloading movies and music. This information is useful to internet sellers because it helps them identify the most convenient web spots for their advertisement that is mostly preferred by people of a particular sex. Business on the internet follows a particular trend based on friendship which then is extended to doing business. It is advisable to establish friendships on the internet because the very same friends will turn in to be regular customers. This can be done by driving conversations through social media sites such as Facebook and Twitter, thus giving customers the opportunity to such for specific products and consequently pull them to a company’s products.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Sellers should not insist so much on selling their services and commodities in their first encounter with a potential customer. They should seek to familiarize themselves with their newly acquired friends and should not drop the issue of doing business until the time is ripe for them to do so.[2] Internet sellers should keep in touch with these friends regularly and as time moves by they can introduce them to their services and items because by now the said friend has developed a sense of trust and confidence towards them due to the regular mingling between the two concerned parties. Thus it is important for internet marketers to withhold their interest. For instance if an internet business executive sends an email with details about his or her business prospects to a new friend without the consent of the intended recipient it might result in termination of friendship because the recipient might feel he or she is being monitored. For friendship to be fruitful it has to be well taken care of hence sellers should listen to their potential customers to know their interests which can be used to determine what p roducts might best suit them. The internet presents many advantages that can be experienced by advertisers which are non existent to people who advertise their products and services offline. Organizations and individuals are considering sensitizing their potential customers about their products and services through the internet because it is cheaper in the long run. This is owing to the fact that advertisements can be rephrased as opposed to offline which require advertisers to design a new presentation from the scratch if the current one is not satisfactory. This means that the advertiser has to pay more money for the amendments to be applied because offline advertisements are very laborious in designing them. Marketers should design an Internet marketing strategy that can be able to drive web sites that sell.[3] In internet advertising if the owner of a given advert wishes to add more contents or erase some information contained in an advert corrections are done swiftly at the cli ck of a button because its only a matter of typing or deleting text.Advertising We will write a custom essay sample on Internet Marketing: World Wide Web as a pull Medium for Marketing rather than a Push Medium specifically for you for only $16.05 $11/page Learn More In the World Wide Web, the advertisers can monitor the progress of their advert by looking at the number of people who have actually responded to their advert. It is possible to identify respondents of a given advert and the exact time that they did so. In traditional advertising, monitoring consumers’ response is very demanding because it relies on calls that are made on inquiries pertaining a given product or service. The Internet provides many vectors that are reliable in conveying advertiser’s message as opposed to offline advertisement which is limited to television, radio, newspapers and magazines. These vectors include blogs, audio, social networks, emails, videos and j ournals. These vectors allow potential customers to give their opinions and make inquiries instantly which can help an advertiser to understand the needs of his or her customers.[4] Securing a possible sale is very fast online because the process of buying and selling is computerized hence there are no papers involved. Social websites provides a pool of potential customers thus advertisers should consider exhibiting their products and services in these sites. The sites include Facebook, twitter, Youtube and MySpace which are very popular among people of all ages. Politicians such as Barrack Obama has proved the effectiveness of advertising using these social websites and since his success story, other people are following his foot steps. Joining social sites does not guarantee that sales will increase within two days therefore once one has become a member of a social site he or she has to stick around for his efforts to be realized. Being on and off the social site means one is not entirely concerned with pulling potential customers. One of the major requirements in internet marketing is to have a web portal that attracts the attention of users. This means that even if a website is featured as a sponsored link it will be very appealing to customers. It is certain the growth of a web portal can be enhanced by promoting search engine marketing and paid per click.[5] PPC involves paying internet users who respond to ones activities online. If an individual or an organization can not socialize on the internet it is better to hire somebody who can establish friendship with the customers on behalf of the individual or the organization. A business portal on the internet should be much customized to meet the various demands of customers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This means that a business web site should provide customers with several options when they want to purchase items listed on the web page. For instance, there should be several modes of payment because customers have different tastes and whereas one mode of payment may be convenient to a particular shopper it might inconvenience another customer at the same time. Research has indicated that customers may be willing to purchase an item listed on the website but then they may be discouraged by the available modes of payment because they don’t apply in their geographical location.[6] Currently there are several major modes of payment, which include bank wire transfer and paypal among many others. Most people prefer to pay the purchase of services and items through bank wire transfer because it’s very first hence more reliable. The layout of the website should reflect the personality of the person or the organization that owns. People judge a website not by its attractiven ess but the contents that are presented. People prefer to shop from virtual shops that are known hence it is good to list testimonials from previous customers. If the testimonials are from public figures such as prominent musicians the better it is for the advertiser. People trust websites that have a valid telephone number of the owner because they know incase something goes wrong there is someone to attend to their problem. The telephone contacts should be complimented by physical addresses. By limiting contact details available on the internet the advertiser implies that he or she does not care what happens after a sale has been closed hence customers tend to ignore such sites. In essence, through internet marketing, companies have been able to pull customers towards their products and services; with a lot of finances placed on internet strategies.[7] Great products, reliable web site, and strong marketing strategy are the major components of successful internet marketing strateg y. Bibliography Feng L., What is e-business?: how the internet transforms organizations, Wiley-Blackwell, New Jersey, 2006. Laudon, K. C. J. P. Laudon, Management information Systems: Managing the Digital Firm, 9th Ed, Pearson Prentice Hall, Upper Saddle River, NJ, 2006. Lowery, S., Internet Marketing Strategies – Three Step Formula, Web-Source, 2010. Web. Lee, O., Internet Marketing Research: theory and practice, Idea Group Publishing, Hershey, 2001. Premier Global Marketing, Internet Marketing Statistics and Facts, 2009. Web. Reyner, A., Put the E-mphasis on Local Internet Marketing and reach first page on Google, PRLog, 2010. Web. Wendy, C., Value creation from e-business models, Butterworth-Heinemann, Oxford, 2004. Footnotes A. Reyner, Put the E-mphasis on Local Internet Marketing and reach first page on Google, PRLog, 2010. L. Feng, What is e-business?: how the internet transforms organizations, Wiley-Blackwell, New Jersey, 2006 , p.47 S. Lowery, Internet Marketing Str ategies – Three Step Formula, Web-Source, 2010. K. C. Laudon J. P. Laudon, Management information Systems: Managing the Digital Firm, 9th Ed, Pearson Prentice Hall, Upper Saddle River, NJ, 2006, p.35. O. Lee, Internet Marketing Research: theory and practice, Idea Group Publishing, Hershey, 2001, p.165. Wendy, C., Value creation from e-business models, Butterworth-Heinemann, Oxford, 2004, p. 218. Premier Global Marketing, Internet Marketing Statistics and Facts, 2009. This essay on Internet Marketing: World Wide Web as a pull Medium for Marketing rather than a Push Medium was written and submitted by user Nyla Z. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Highs And Lows Of A True Greek Hero Essays - Odyssey

The Highs And Lows Of A True Greek Hero Essays - Odyssey The Highs And Lows Of A True Greek Hero The Highs and Lows of a True Greek Hero Heroes are almost perfect people. Odysseus was a great Greek Hero. Just like all of us though, he had exceptional abilities and faults. You notice many examples throughout the Odyssey that which was authored by Homer. The traits you notice are his tall tales, and his extravagant curiosity. Also, he is very attractive, extremely clever, and like most heroes has great ability. Odysseus had few negative qualities. He told many tall tales throughout the Odyssey. Telling tall tales wasnt a good habit, but put for a good cause because the Goddess Athena requested him too. Being one with following the Gods, he abided by her rules and told a lie to the swineherd Eumaeus, and told him that he was from out of town and lied about his name as well. He fooled Eumaeus quite easily but didnt realize how hurt people were getting by Odysseus his absence. Other than the tall tale telling, Odysseus was also very curious. When they reached the island of the Cyclopes, the curious Odysseus let his curiosity go to work. He noticed the big cave of Polyphemus and believed they might be nice and humble towards strangers, but he was wrong! He entered the cave out of curiosity of the people, and ran into Polyphemus, the giant Cyclops. His curiosity caused the life of some of his men. On the other hand, Odysseus had many good qualities though to go along with the negative ones. He had looks, strength, and extreme ability. Odysseus proved very clever while at the isle of the Cyclopes. After his curiosity killed some men of his, he desired to escape. He cleverly decided to get Polyphemus drunk on wine, and to blind his one and only eye! This scheme worked, but now they had to escape! He came up with the idea to strap him and his companions to strap themselves to the bottom of Polyphemus sheep. In the morning, Polyphemus counted his sheep and guarded the cave well so they could not escape, but with them under the sheep, Polyphemus was helpless! This clever scheme worked and they set off for the isle of Aeolus. Odysseus had many women lusting for him. After all, heroes are almost always handsome. One of the first women to fall for him was Circe. Circe was a goddess of the wind. She took him hostage on her island, but his single-mindedness and the messenger God Hermes helped him survive. Also, the goddess Calypso fell for this hero. She kept him captive on her island for 8 years hoping he would love her, but he never did. Odysseus captors must have proven him attractive if they thought they loved him. Another of Odysseus positive traits was his great strength. In many situations he proved this ability. While floating from Calypsos island, he came to the Land of the Phaeacians. While right outside the rocks to this island, he treaded water for a whole day non-stop until he found a safer passage into this land. Also, Odysseus showed great strength near the end of this story, when he helped slay 108 suitors. One hundred eight suitors had moved into Odysseus palace and tried to win his spouse. This angered Odysseus to a point where he killed viciously for his land of Ithaca. Though it is bad to kill, it is even harder to kill 108 grown men. Through Odysseus long journey home we saw all of his traits come out. Traits both good and bad, more good than bad. This journey remained long because of his love for someone, which is one of the best characteristics to have. Bibliography Homer, The Odyssey; Adapted Classic New Jersey ; Globe Book Company, 1992

Biography of Marie Curie (Physicist) essays

Biography of Marie Curie (Physicist) essays As one of historys most admirable women, Marie Curie took every challenge she encountered with poise and conquered it with vigor. She was quoted, Nothing in life is to be feared. It is only to be understood (qtd. in Glance). She, undoubtedly, followed that until her death in 1934. Suffering more hardships than the average person, Marie was still able to accomplish more than a lifetime of successes. Throughout her journey, Marie had several distinct phases: her strenuous and impressionable path into adulthood; her life as a mother, wife, and physicist; and the lasting impact of her discoveries on todays physical society. The single biggest advantage Marie had as a child was that she grew up in a family of teachers, and education was not hidden from her because she was a female, as was custom in the late 1800s. Her father, Wladyslaw Sklodowska, made it clear that only the very best was just good enough. Its possible that he had the greatest impact on Marie, teaching his children to be curious (Poynter 11). By the age of eleven, Marie had already experienced the tragic losses of her mother and sister. Her strong family ties forced her to take on extra responsibilities, therefore, lessoning her time for study. To make matters worse, during her grade school years, Poland was under Russian control, so Marie was forced to learn in Russian, instead of Polish. As if the language barrier wasnt a big enough challenge, Polish students were discriminated against by the Russian teachers. However, she graduated at the age of 16, ranking number one in her class of over a hundred (Glance). It was not until Marie was twenty-four that she could attend the university of her dreams, the Sorbonne. Once her sister had graduated from medical school and was married, Marie had the opportunity to move to Paris and devote herself to studying at the Sorbonne. But still, life w...

The Methods and Uses of Anthropological Demography Assignment

The Methods and Uses of Anthropological Demography - Assignment Example Subsequently, there are limited restrictions on the attendants of the facility since knowledge is open for all. This implies that issues such as religious restrictions, racial discrimination or economic restrictions are rarely exhibited in this facility. The library structure is sub-divided into four floors, each with a maximum carrying capacity of over five hundred individuals. This assists in identifying the working area in terms of the anticipated population, as well as the area of coverage (Hume 34). The determination of the appropriate time for conducting the anthropological study was quantified using the visualization of the behaviors exhibited by the target population (Rosenbaum, 45). This was defined by the common trends amongst the participants, as well as the economic patterns exhibited by the population. The aim of the research also contributed to the definition of the framework of time to be accepted for the study. The study sought to investigate the behaviors of the imme diate community. In this case, it was convenient to align the study time to the moments matching the extensive preferential in terms of the patterns of the community. On that note, the morning hours were most convenient. This implied that the study was to be performed during the morning session, from around eight o’clock to around one o’clock. The identification of this study period was based on the study patterns exhibited by the population. The students preferred to perform their study during the morning session and take a break by midday as they head for their midday meals. The senior populations also exhibited a preference for performing their study either in the morning or by the course of the day, especially from ten o’clock to twelve o’clock.  

Proposal for Smart Phone Application based ordering for Subway Research Paper

Proposal for Smart Phone Application based ordering for Subway Sandwiches - Research Paper Example The report also elaborates on the technical as well as business approaches required to be considered when applying the proposed mechanism along with the likely changes to be witnessed after its implementation. Challenges and the subsequent measures required to be considered have also been addressed in this report along with recommendations and a high-level implementation plan. 2. Background of the Company Subway is an American restaurant chain founded in the year 1965, by Dr. Peter Buck and Fred DeLuca. Today, the restaurant chain is situated in around 98 countries and 34,000 locations all around the world. The company has its regional offices in Brisbane, Miami and Singapore (The Ultimate Software Group Inc., 2000). The products which are offered by this restaurant chain principally fall in the category of submarine sandwiches. It has also been offering pizzas to its customers in certain areas. Subway has been operating for around 46 years and is often ranked as the largest chain of submarine sandwiches in the world. The company has been rewarded with several awards for its superior products and services which are provided to its nationwide and international customers (Doctor's Associates Inc., 2009). 3. Business Problems In today’s highly competitive market scenario, technology and better communication with the target customers have become quite essential for companies to obtain better advantages and growth prospects. However, based on this context, Mr. Van Hout, the technological officer of Subway, stated that with the power of technological assistance, the sales and the profitability of its stores can be increased substantially. Fundamentally, it has been due to its lacuna in incorporating technology in its customer service procedure that the customers have to face problems when placing orders which has been principally associated with the time-consuming delivery process of the organization. Applying the traditional delivery process, the customers ne ed to wait in long queues which in turn tend to hamper their satisfaction level by a large extent affecting the productivity as well as on the reputation of the company (Journalistic Inc., 2013). Hence, incorporating technological innovations such as smart phones to enhance customer relationship in Subway can prove highly beneficial for the company. 4. High level Solution In order to mitigate the restrictions or rather the limitations witnessed by Subway and its customers, incorporation of developed technology application can prove to be highly beneficial. The application can be downloaded by the customers in their smartphones to be used for placing orders in a time-efficient and cost effective manner. Correspondingly, the stores will be equipped with advanced computer systems to receive, interpret as well as analyze the data collected in relation to customers’ requirements for the use of staff members. It is expected that the technology development will minimize the time-con straints in the delivery process rendering greater satisfaction to the customers and thereby rendering competitive advantages to the company so as to increase its revenue growth substantially over the long-run. 5. Benefits of solving the problem With the incorporation of the technology, it is possible for the staffs to take orders and place it in a time-effective way which shall in turn enhance the quality of customer service in Subway and likewise encourage better

Insurance companies Finances Coursework Example | Topics and Well Written Essays - 1250 words

Insurance companies Finances - Coursework Example The organization will also be able to save the cost of loans which they would have otherwise opted for. The demand of current assets in the organization can be efficiently met by investing the unassigned surplus in the right area. The properties maintained by the business organizations are insured to adhere to the safety standards. The insurance of the properties involve a premium and are known as property insurance premium. The systematic methods of calculating these types of insurance premium fall under different ‘classes’ and these classes have different eligibility criteria. Properties with risky factors or having disputed issues, and properties specially protected are not generally eligible for the class ratings. For these types of cases, insurance premiums are specially rated. The rates used are specifically for those assets which are determined by physical inspection. The method of class rating is based on the assumption that the future losses to be insured will be determined largely by some sort of factors. The major classification factors in homeowners insurance include construction material, age of the home and protective devices like smoke detectors and fire extinguishers. One of the major advantages of class ratings is that it is easy to apply. Premium quotations of the ratings can also be quickly obtained. It is also known as Manual Rating. These rating are mainly used in homeowners insurance, private passenger auto insurance, workers compensation, and life & health insurance. Compensation Insurance Fund considers the following items when establishing a merit rating for a policy. They are classification evaluation, management business practices, and management safety practices Classification Evaluation: This category evaluates any changes in the operations of the employer when compared to the other operations normally contemplated within the same classification. The process of

Special topics Essay Example | Topics and Well Written Essays - 500 words

Special topics - Essay Example While trying to maintain a balance with justice by providing food and medicine sources, peacekeeping and justice cannot work together in these instances. Bratt writes, â€Å"Although we may find that peace can exist without justice, there will never be justice without peace.† Through his extensive list of examples, Bratt proves this point. Justice is entirely dependent on the creation of peace in a state at war and cannot be executed correctly without peace. Bratt calls upon numerous examples to demonstrate his point. For example, the issue with picking a side to punish in the aftermath of war often encourages groups to keep fighting. The side that is punished is the result of a loss, not necessarily the group that committed the most atrocities. This also brings new challenges to justice seeking missions because supplying food, water, medicine, and even arms only perpetuates the desire to fight. Also, the image of imperialism can be seen through peacekeeping missions, especially with the presence of the Permanent Five many of which were once colonizers of areas with internal strife. Peacekeeping then takes on a whole new image and convolutes the issue between justice and peace even more. Bratt’s argument is convincing even though it advocates administering justice after peace. The question of preserving human life cannot be answered solely through the search for justice, but must be supported by a pact of peace between warring fa ctions within a country. The NIEO or New International Economic Organization was a product of the Second World War and the United Nations first attempt to address the issue of world economic inequality. The General Assembly convened in order to study the world economic problems especially the role of wealthier countries in the development or underdevelopment of smaller and economically inferior nations. The western world’s preoccupation with oil was a deciding force in the change of ideology behind the